Brand guidelines
Founders Circle Capital
The full brand system: logo, color, typography, gradient rules, messaging, and application. The source of truth.
Open guidelinesThe Circle
The Circle keeps its own brand system, related to but distinct from Founders Circle Capital.
Open guidelinesCommon requests
Logo & lockups
Color and one-color logos, in horizontal and stacked versions. Vector + PNG.
Download logos →Color palette
Brand blue, navy, yellow, plus the data-viz blue ramp. Hex and PMS values.
In the guidelines →Typography
TT Norms Pro (Regular, Medium, Bold). Your technical team should have installed it on your computer for PowerPoint. Font files here.
Font files →Messaging & boilerplate
Narrative, tagline, standalone sentence, and key stats for bios and listings.
In the guidelines →Swag & logo placement
How the logo goes on apparel and merch: version, placement, and sizing.
Swag guide →Quick reference
Core colors
Typeface
Regular · Medium · Bold
Web fallback: Inter, Helvetica Neue, Arial
Say it right
Tagline
Invest in leaders
Positioning
Full-stack capital
New here? Start with these
Set up your email signature
Use the standard FCC signature (name, title, phone, LinkedIn). Follow the setup steps for your mail app.
Update your LinkedIn
Add Founders Circle Capital to your profile and follow the company page. Direction and links here.
Get your headshot
Reach out to Hannah and Amy to coordinate the photographer and a time slot. See the direction for how to prep.
Set up your bio
Hannah Starbranch will reach out to help set up your bio page: she'll send a few questions, ghostwrite your bio, and get your sign-off before it goes live.
Grab the logo & templates
Download the logo files and open the templates for decks and social.